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search engineering

Articles, frameworks, and teardowns on technical SEO, semantic architecture, GEO, and AI content infrastructure.

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Organic Growth Engineering: the discipline of building systems that compound organic demand

Organic Growth Engineering builds organic visibility as an owned, compounding system you design once and operate for years. The discipline, and the model underneath it.

StrategyAdrian Nikolov10 min read

Multi-Location SEO: GBP Fleets, Location Pages, and NAP at Scale

Multi-location SEO is engineering each location to rank on its own: GBP fleet management, templated-uniqueness location pages, and automated NAP checks at scale.

Technical SEOEvgeni Asenov12 min read

Link Building Services: 7 Checks and the Red Flags Before You Pay

A vendor-neutral, engineering-grade rubric for evaluating link building services in 2026: the 7 checks, the red flags, and what real pricing tells you.

StrategyAdrian Nikolov9 min read

Amazon Brand Registry: The A9 and A10 Ranking Inputs It Unlocks

Amazon Brand Registry gates the A9/A10 ranking inputs beyond brand protection. How to engineer listing authority, A+ Content, and the search data only registered brands read.

StrategyAdrian Nikolov10 min read

SEO Retainer Pricing: 4 Models From $501 to $15,000+ Per Month

SEO retainer pricing runs $501-$15,000+/month across four models. Here is what each one bills for, and the question that matters more than the price.

StrategyAdrian Nikolov9 min read

TikTok SEO: How Products Surface in TikTok In-App Search

TikTok SEO is how products surface in TikTok's in-app search. Here is the engineered way to run it as one surface of a wider visibility system.

StrategyAdrian Nikolov10 min read

Technical SEO Audit: Where the Scan Stops and Diagnosis Starts

A technical SEO audit checks crawl, render, and indexing. A tool scan flags the symptom; an engineering review traces it to the code that emits it.

Technical SEOEvgeni Asenov11 min read

Keyword Cannibalization: Detect It in Search Console, Then Consolidate

Keyword cannibalization is a measurement problem. Detect it in Google Search Console, separate real cannibalization from normal multi-URL ranking, then consolidate.

Semantic SEOEvgeni Asenov10 min read

Google AI Overviews: How Citation Works and How to Earn It

Google AI Overviews cite only 38% of sources from the top 10. Here is how AI Overviews pick sources, and how to engineer a page for citation.

GEOEvgeni Asenov11 min read

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