Haide · free tool
GEO Checklist
37 checks for getting cited in ChatGPT, Claude, Perplexity, and Google AI Overviews. Four tiers, in order of leverage. Written so a non-SEO can hand individual items to the right person on the team. Free, no email, progress saves in your browser.
How AI reads your page
Tier 1 · 0/9 done · 0%
The writing rules behind AI citations. What gets quoted, what gets skipped, and where on the page the quotable lines need to live. Drawn from an analysis of 1.2 million ChatGPT answers in 2026.
Third-party trust signals
Tier 2 · 0/10 done · 0%
Outside voices count more than your own. Reviews, comparisons, YouTube, Reddit, the Knowledge Graph. Without these, an AI model has no record that you exist beyond your own marketing pages.
Crawlability and machine-readability
Tier 3 · 0/10 done · 0%
Whether AI crawlers can reach the page and parse what they find. Cloudflare blocks the major bots by default since July 2025. Schema declares who you are. Speed and rendering decide whether the page is even read.
Measurement and tracking
Tier 4 · 0/8 done · 0%
Google Analytics hides AI traffic. Search Console has a hidden regex filter that surfaces conversational queries. Server logs see what analytics never will. Build a baseline, watch the trend, make decisions from real numbers.
Why this checklist exists
The opportunity review Haide runs before any GEO engagement.
Every quarter, three or four data sources move the picture of how AI search actually works: Kevin Indig's analysis of 1.2 million ChatGPT answers, RESONEO's reverse engineering of GPT-5 and Claude, Cloudflare's report on which crawlers reach which sites, and our own server-log work with clients across SaaS and eCommerce. Each source produces a few specific, actionable rules. None of them, on their own, are a checklist.
We assembled the 37 checks because that's what we needed internally — a single document that survives the next platform shift and tells a non-specialist exactly what to do, why, and in what order. Tier 3 first (the technical foundation), then Tier 1 (how AI reads the page), then Tier 4 (so you can measure), then Tier 2 (the slowest, highest-leverage tier).
Made public for the same reason Signal Check is public: seeing the checklist applied to your own site is more useful than any pitch deck we could write. Use it on your domain. Use it on a competitor's. Print the PDF and pin it above the desk of whoever owns the website.
Frequently asked questions
GEO stands for Generative Engine Optimisation — the practice of getting your content cited inside AI answers from ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google's AI Overviews. The mechanics overlap with classical SEO (technical foundations, schema, content quality) but the targets are different: SEO ranks pages, GEO earns the quote inside an AI's synthesised answer.
No — and you shouldn't try in one quarter. Tier 3 (Crawlability) is non-negotiable: if AI crawlers can't reach you or parse your HTML, nothing else matters. Start there, then Tier 1 (the writing rules), then Tier 4 (so you can measure progress), and finally Tier 2 (the slowest but most compounding tier). The realistic order is roughly Tier 3 in week one, Tier 1 across a quarter, Tier 4 by month two, Tier 2 over the year.
No account. Your checked items are stored in your browser's local storage on your device. Reload the page, close the tab, come back next week — it's still there. Switch to a different browser or device and it's gone, because it never leaves your machine. We never see your progress and don't track it.
It's a clean, branded PDF that captures your current progress — checkboxes filled in based on what you've completed. Useful for circulating inside a team, attaching to a quarterly review, printing and pinning above a desk, or handing to a contractor as a brief. The print view strips out the interactive UI and lays the content out for paper, with each tier starting on a new page.
AI-search behaviour shifts every few months. We re-run the source studies (Indig, RESONEO, Cloudflare, our own server-log analyses) and refresh items where the underlying data has changed. The page lists the last update date in the footer. If something feels stale or you've spotted a new pattern, message Adrian on LinkedIn — that's how most updates start.
Yes. The checklist is written for founders, product owners, marketing leads, and SEO specialists alike. Every technical term is introduced before it's used. You don't need prior knowledge of BLUF, entity echoing, schema markup, or fan-out queries — the items explain them in plain English. The checklist is most useful when you can hand individual items to the right person on your team (writer, developer, ops) without translation.
Keep going
You have the checklist. Now ship one tier.
Tier 3 first — fix the technical foundation. Then run Signal Check on the three pages that matter most. Then read how Haide runs GEO end-to-end.
Run Signal Check on a single page
Six signals, thirty seconds, any URL. The page-level companion to the 37-point checklist.
OpenHow Haide runs GEO
The engineering discipline behind the checklist — our approach to building organic growth for SaaS and eCommerce.
OpenBook a growth review
Thirty minutes with Haide on what it would look like to run this whole checklist on your stack with a team behind it.
OpenNeed an engineered growth plan?
Tech stack review, opportunity report, twelve-month roadmap. No lock-in, full knowledge transfer.
Reply within one business day.