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Adrian Nikolov

Team Haide

Adrian Nikolov

Founder & CEO

17 years engineering organic growth. Founder of Haide Digital. Builds systems clients own and operate.

17+years experienceSofia, BulgariaEnglish, Bulgarian4posts

About

The long version.

Adrian has spent 17 years inside the search industry, the last decade focused on engineering organic growth systems for SaaS, B2B, and eCommerce brands. He founded Haide Digital to build growth infrastructure clients own, rather than rent through long-term retainers.

His work centers on three layers: technical foundations, semantic architecture, and Generative Engine Optimization. He has shipped pillar architectures, schema graphs, and internal linking systems that compound long after the engagement ends.

Before Haide he led SEO at MobiSystems and Acronis and ran search for PhoneArena, a tech media platform with millions of monthly readers. He still oversees a global client portfolio as Partner and VP of Search at Onload, and writes and speaks regularly on Organic Growth Engineering, technical SEO, and GEO.

Expertise

Areas of expertise.

  • Technical SEO
  • Semantic SEO
  • Generative Engine Optimization
  • AI Content Automation
  • Organic Growth Engineering
  • Structured Data Implementation
  • Entity SEO

History

Professional history.

  1. Founder & CEO

    Haide Digital · Sofia, Bulgaria

    Builds the systems behind every Haide engagement: topical authority frameworks that work in classic and AI search, signal architecture for real-time search monitoring, automation pipelines fed by 25+ data sources.

  2. Partner & VP of Search

    Onload

    Owns search strategy for a global client portfolio spanning SEO, AEO, and GEO, and mentors the search team on AI Overviews and entity-based optimization.

  3. Co-founder

    Re:start SEO

    An independent SEO practice he co-founded, delivering hands-on search work for growing brands.

  4. Head of SEO & Content Marketing

    MobiSystems

    Led global SEO and content strategy for the MobiSystems product suite, including multilingual SEO in 30+ languages. Pushed visibility beyond Google into Reddit, Quora, LinkedIn, and YouTube.

  5. Senior SEO Manager

    Acronis

    Drove global SEO for the Acronis cyber protection suite, owning technical SEO end to end: site architecture, Core Web Vitals, hreflang across 20+ language versions.

  6. Head of SEO

    PhoneArena

    Led SEO for a global technology media platform with millions of monthly readers. Designed the Google Discover strategy that lifted mobile traffic and recurring readership, plus the semantic framework behind the site's topical authority.

  7. Freelance SEO Expert

    Independent practice

    Ran SEO strategy for enterprise clients in finance, SaaS, and eCommerce, and advised C-level teams on AI search disruption before it had a name.

  8. SEO Team Lead

    Fantastic Services

    First leadership role: built SEO strategy and process for the company and its external clients. Trained the team and tied search work to conversion gains.

Credentials

Education & certifications.

Certifications

  • SEO II

    HubSpot Academy · 2026

  • SEO

    HubSpot Academy · 2026

  • AI Automation

    SoftUni AI · 2026

  • Agentic AI and AI Agents: A Primer for Leaders

    Vanderbilt University · 2025

  • Prompt Engineering for ChatGPT

    Vanderbilt University · 2025

  • Introduction to Gemini for Google Workspace

    Google Cloud · 2025

  • Google Analytics Certification

    Google · 2017

  • Google Ads — Search Advertising Certification

    Google · 2017

  • Digital Marketing and SEO

    Software University (SoftUni) · 2016

  • Project Management

    RammSoft · 2014

On the record

Speaking & publications.

Speaking

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