Adrian Nikolov

History

Professional history.

1. Founder & CEO

   Haide Digital · Sofia, Bulgaria

   Builds the systems behind every Haide engagement: topical authority frameworks that work in classic and AI search, signal architecture for real-time search monitoring, automation pipelines fed by 25+ data sources.

2. Partner & VP of Search

   Onload

   Owns search strategy for a global client portfolio spanning SEO, AEO, and GEO, and mentors the search team on AI Overviews and entity-based optimization.

3. Co-founder

   Re:start SEO

   An independent SEO practice he co-founded, delivering hands-on search work for growing brands.

4. Head of SEO & Content Marketing

   MobiSystems

   Led global SEO and content strategy for the MobiSystems product suite, including multilingual SEO in 30+ languages. Pushed visibility beyond Google into Reddit, Quora, LinkedIn, and YouTube.

5. Senior SEO Manager

   Acronis

   Drove global SEO for the Acronis cyber protection suite, owning technical SEO end to end: site architecture, Core Web Vitals, hreflang across 20+ language versions.

6. Head of SEO

   PhoneArena

   Led SEO for a global technology media platform with millions of monthly readers. Designed the Google Discover strategy that lifted mobile traffic and recurring readership, plus the semantic framework behind the site's topical authority.

7. Freelance SEO Expert

   Independent practice

   Ran SEO strategy for enterprise clients in finance, SaaS, and eCommerce, and advised C-level teams on AI search disruption before it had a name.

8. SEO Team Lead

   Fantastic Services

   First leadership role: built SEO strategy and process for the company and its external clients. Trained the team and tied search work to conversion gains.

On the record

Speaking & publications.