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Technical SEO

Crawl, render, index, schema. Engineering the foundation organic growth runs on.

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Technical SEO Audit: Where the Scan Stops and Diagnosis Starts

A technical SEO audit checks crawl, render, and indexing. A tool scan flags the symptom; an engineering review traces it to the code that emits it.

Technical SEOEvgeni Asenov11 min read

Shopify SEO: The Duplicate-URL Trap and Crawl-Budget Math

Shopify SEO as engineering: the duplicate-URL trap, crawl-budget math, schema that ships sparse, and the platform constraints you build around.

Technical SEOEvgeni Asenov13 min read

Local SEO: Where the Map Pack Checklist Breaks at Fifty Locations

Local SEO is engineering a business's visibility in location search - the map pack, Google Business Profile, NAP, and local schema. The system behind ranking at scale.

Technical SEOEvgeni Asenov13 min read

Technical SEO: the engineering reference for crawl, render, and index

Technical SEO is the engineering of your crawl, render, and index pipeline. The mechanism behind crawl budget, rendering, indexability, and Core Web Vitals.

Technical SEOEvgeni Asenov12 min read

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