Delivering technical excellence since 2011.
Technical SEO, engineered.
Rankings, AI citations, and conversions all run through your technical infrastructure. If crawlers can't reach it or Core Web Vitals are bleeding performance, nothing above this layer works.
Trusted by teams who value systems over shortcuts.
Needle
NeedleNeedleNeedleNeedleNeedleGreat content on broken infrastructure goes nowhere.
Content that crawlers never find
You've published the pages. The content is strong. But Google isn't indexing half of it, and AI crawlers are blocked entirely. Orphaned pages, broken crawl paths, misconfigured robots directives, render-blocking resources. Your content exists, but search engines and LLMs can't access it.
Core Web Vitals dragging everything down
Your pages load in 4+ seconds on mobile. Layout shifts push users away before they scroll. Google's page experience signals are penalizing your rankings, and every new feature your dev team ships makes it worse. Performance is a ranking factor, and yours is working against you.
Technical debt from years of patches
Legacy migrations, CMS changes, plugin sprawl, redirect chains six layers deep. Every fix was a band-aid on the previous band-aid. The result is a site that looks functional on the surface but is structurally fragile. One algorithm update exposes the cracks.
The system behind the groundwork.
Four phases. Each one builds the technical infrastructure that your content, authority, and AI visibility compound on top of.
Technical audit
We crawl your entire site and assess every technical signal: crawlability, indexation, rendering, Core Web Vitals, structured data, and AI crawler access. This produces the full picture of what's broken, what's fragile, and what's blocking performance.
- Full site crawl and architecture analysis
- Core Web Vitals profiling (field and lab data)
- Indexation and crawl budget assessment
- AI crawler access audit (GPTBot, ClaudeBot, PerplexityBot)
- Structured data validation
Architecture redesign
Based on the audit, we rebuild your technical foundation. URL structure, internal linking topology, crawl paths, rendering pipeline, and structured data system. This is the groundwork everything else sits on.
- URL architecture and redirect cleanup
- Internal linking system redesign
- Robots.txt and crawl directive optimization
- XML sitemap restructuring
- Canonical and hreflang implementation
Performance engineering
Core Web Vitals as a system, not a checklist. We optimize server response times, critical rendering paths, image pipelines, font loading, and third-party script management. The goal is infrastructure that maintains performance as your site grows.
- Server and CDN optimization
- Critical CSS and JavaScript management
- Image optimization pipeline (formats, sizing, lazy loading)
- Font loading strategy
- Third-party script audit and management
Monitoring and maintenance
Technical infrastructure degrades with every deploy, CMS update, and new feature. We set up monitoring systems that catch regressions before they hit rankings and establish the processes that keep your foundation solid.
- Core Web Vitals monitoring dashboards
- Crawl error and indexation tracking
- Structured data validation monitoring
- AI crawler access logging
- Regression alert systems
Concrete deliverables. No vague promises.
Full technical SEO audit with prioritized remediation plan
Site architecture blueprint and URL structure redesign
Internal linking system implementation
Core Web Vitals optimization and monitoring setup
Structured data implementation (JSON-LD, schema markup)
AI crawler configuration (llms.txt, GPTBot/ClaudeBot directives)
Rendering and indexation fix implementation
Redirect cleanup and consolidation
XML sitemap and robots.txt optimization
Technical monitoring dashboards
Full documentation for your dev team
Built for sites where the foundation needs real work.
This is for you if:
- Your content is strong but organic performance has plateaued or declined
- Core Web Vitals are in the red and your dev team doesn't know where to start
- You've been through a migration or CMS change and rankings haven't recovered
- Your site has grown organically for years and the technical debt is compounding
- You want AI crawlers to access and cite your content, not just Google
This probably isn't for you if:
- Your site has fewer than 50 pages and no technical complexity
- You're looking for a quick fix before a board meeting
- You want a spreadsheet of recommendations with no implementation
- You're not ready to involve your dev team in the process
Frequently asked questions.
Everything that affects how search engines and AI systems access, render, and index your site. Crawl architecture, Core Web Vitals, rendering pipeline, structured data, indexation control, redirect chains, and AI crawler access. We produce a prioritized remediation plan, not a generic checklist.
Both. We implement the fixes directly, working with your dev team where needed. A document full of recommendations that sits in a shared drive doesn't fix anything.
AI crawlers like GPTBot and ClaudeBot have different access patterns, rate limits, and content requirements than Googlebot. Technical GEO covers llms.txt configuration, AI crawler directives, passage-level content structure, and the rendering requirements specific to LLM retrieval.
The audit phase takes 1-2 weeks depending on site size. Implementation typically runs 4-8 weeks for the core infrastructure. Complex migrations or enterprise sites may take longer. We scope it precisely after the audit.
We stage everything and deploy in controlled phases. No surprise ranking drops, no broken pages. Your dev team gets full visibility into every change before it goes live.
The infrastructure becomes the foundation for content, authority building, and AI visibility work. Technical SEO is the groundwork phase. Once it's solid, everything you build on top of it compounds faster.
No lock-in. Technical infrastructure work has a clear scope and timeline. You stay because the foundation is producing results, not because a contract says you have to.
Scoped per project based on site size, technical complexity, and current state. Get in touch and we'll assess your situation.
Ready to fix what's underneath?
Book a technical assessment. We'll identify what's blocking performance, what's invisible to crawlers, and what it takes to build the infrastructure your content and rankings need.
No long-term lock-in. Structured execution. Full transparency.