Team Haide
Partner, Head of Organic Growth Engineering
Content and SEO lead at Enhancv. Eight years scaling organic growth through content systems and Search Experience Optimization.
About
Evgeni Asenov is Partner and Head of Organic Growth Engineering at Haide Digital. He also leads content and SEO at Enhancv, the resume-building platform, where he has written more than 100 in-depth career guides. He has built organic growth through content systems and programmatic SEO for more than eight years, including collaborations with brands such as Miro.
His work centers on Search Experience Optimization: technical SEO balanced against the on-page experience that keeps people reading, now extended into Answer Engine Optimization for AI search. He pairs content strategy with automation, using Generative AI to scale output while holding editorial quality.
He is also a Partner at Onload, and earlier spent four years as a content and blog strategist at Fantastic Services in London, building the editorial systems behind a growing readership. He works from Varna, Bulgaria.
Expertise
History
Haide Digital · Sofia, Bulgaria
Leads organic growth engineering across client engagements: content systems, programmatic SEO, and GEO.
Leads content and SEO for the resume-building platform. Author of 100+ in-depth career guides; builds Generative AI and automation into content production.
Onload
Partner at Onload, leading organic acquisition and Search Experience Optimization for client websites.
Re:start SEO
An independent SEO practice he co-founded, run as a side venture alongside his core organic-growth work.
Fantastic Services · London, United Kingdom
Content and blog strategist for the home-services group, building the editorial systems behind a growing blog audience and subscriber base.
Writing
Technical SEO
Multi-location SEO is engineering each location to rank on its own: GBP fleet management, templated-uniqueness location pages, and automated NAP checks at scale.
Sep 4, 2026 · 12 min read
Technical SEO
A technical SEO audit checks crawl, render, and indexing. A tool scan flags the symptom; an engineering review traces it to the code that emits it.
Aug 18, 2026 · 11 min read
Semantic SEO
Keyword cannibalization is a measurement problem. Detect it in Google Search Console, separate real cannibalization from normal multi-URL ranking, then consolidate.
Aug 14, 2026 · 10 min read
GEO
Google AI Overviews cite only 38% of sources from the top 10. Here is how AI Overviews pick sources, and how to engineer a page for citation.
Aug 11, 2026 · 11 min read
AI Automation
AI workflow automation is more than a tool list. Here is the real stack: trigger, n8n runtime, model layer, orchestration, and a human quality gate.
Aug 7, 2026 · 12 min read
Strategy
Link building cost averages $508.95 per quality link and $3,000-$10,000/mo. Here is where every dollar goes, by tactic and by input, and why cheap links cost more.
Jul 31, 2026 · 10 min read
Technical SEO
Shopify SEO as engineering: the duplicate-URL trap, crawl-budget math, schema that ships sparse, and the platform constraints you build around.
Jul 17, 2026 · 13 min read
Semantic SEO
A content audit is how you decide what to keep, update, merge, or remove. Run it as an instrumented system that feeds your topical map instead of a once-a-year spreadsheet.
Jul 14, 2026 · 9 min read
GEO
Google AI Mode passed 1B users and around 93% of sessions are zero-click. Here is the GEO strategy to get cited inside it, engineered and measured.
Jul 10, 2026 · 10 min read
AI Automation
AI content automation, engineered. The production pipeline behind n8n, Claude Code, and topical authority systems, and why 95% of AI pilots never ship.
Jul 7, 2026 · 11 min read
Technical SEO
Local SEO is engineering a business's visibility in location search - the map pack, Google Business Profile, NAP, and local schema. The system behind ranking at scale.
Jul 3, 2026 · 13 min read
Technical SEO
Technical SEO is the engineering of your crawl, render, and index pipeline. The mechanism behind crawl budget, rendering, indexability, and Core Web Vitals.
Jun 17, 2026 · 12 min read
Book a focused GEO opportunity review and walk away with a clear organic growth strategy — no fluff, no pitch.
No long-term lock-in. Structured execution. Full transparency.
