Technical SEO
What Is Technical SEO? The Engineering Reference
Technical SEO is the engineering of your crawl, render, and index pipeline. The mechanism behind crawl budget, rendering, indexability, and Core Web Vitals.
Jun 17, 2026 · 12 min read
Team Haide
Evgeni Asenov
Partner, Head of Organic Growth Engineering
Content and SEO lead at Enhancv. Eight years scaling organic growth through content systems and Search Experience Optimization.
8+years experienceVarna, BulgariaBulgarian, English1post
About
The long version.
Evgeni Asenov is Partner and Head of Organic Growth Engineering at Haide Digital. He also leads content and SEO at Enhancv, the resume-building platform, where he has written more than 100 in-depth career guides. He has built organic growth through content systems and programmatic SEO for more than eight years, including collaborations with brands such as Miro.
His work centers on Search Experience Optimization: technical SEO balanced against the on-page experience that keeps people reading, now extended into Answer Engine Optimization for AI search. He pairs content strategy with automation, using Generative AI to scale output while holding editorial quality.
He is also a Partner at Onload, and earlier spent four years as a content and blog strategist at Fantastic Services in London, building the editorial systems behind a growing readership. He works from Varna, Bulgaria.
Expertise
Areas of expertise.
- SEO
- Content Strategy
- Search Experience Optimization
- Answer Engine Optimization
- Programmatic SEO
- Content Marketing
- Generative AI
- Content Automation
History
Professional history.
Partner, Head of Organic Growth Engineering
Haide Digital · Sofia, Bulgaria
Leads organic growth engineering across client engagements: content systems, programmatic SEO, and GEO.
Growth, SEO & AI Lead
Leads content and SEO for the resume-building platform. Author of 100+ in-depth career guides; builds Generative AI and automation into content production.
Partner
Onload
Partner at Onload, leading organic acquisition and Search Experience Optimization for client websites.
Co-founder
Re:start SEO
An independent SEO practice he co-founded, run as a side venture alongside his core organic-growth work.
Content Strategist
Fantastic Services · London, United Kingdom
Content and blog strategist for the home-services group, building the editorial systems behind a growing blog audience and subscriber base.
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