Team Haide
Tsvetan Velichkov
Partner, Head of SEO
14 years turning search data into growth. Technical SEO, GEO, and content systems built to be finished, measured, and owned.
About
The long version.
Tsvetan Velichkov is Partner and Head of SEO at Haide Digital. He has spent 14 years in search, working his way from specialist to director across marketing firms, in-house teams, and his own consulting practice. At Uptick Marketing, a US digital marketing company, he owned the full organic program, running end-to-end SEO for 40+ clients across healthcare, finance, ecommerce, and B2B services: technical SEO, site architecture, schema, migrations, content roadmaps, and CRO.
His work runs on data and finishes what it starts. The numbers show it: a medical practice grown from 5,000 to 32,000 monthly organic clicks, a regional bank's service-page conversions lifted 105% without a single extra visitor, a multi-state land brokerage taken from 6,000 to 14,000 monthly clicks during a website launch. A growing share of his practice is GEO and AEO, engineering client visibility in ChatGPT, Gemini, Perplexity, and Claude, with several clients now closing leads sourced from AI platforms.
At Haide Digital, Tsvetan owns SEO delivery across the client portfolio: technical SEO, six-month content sprints, GEO strategy, and programmatic SEO for clients across gaming and service industries. He builds his own agentic AI workflows with Claude and Claude Code, and has trained SEO cohorts at Advance Academy, because a system a client can understand is a system a client can own. He works from Varna, Bulgaria.
Expertise
Areas of expertise.
- Technical SEO
- GEO / AI Search Optimization
- Content Strategy
- On-Page & Semantic Optimization
- Schema & Structured Data
- Site Migrations
- Conversion Rate Optimization
- International SEO
History
Professional history.
Partner, Head of SEO
Haide Digital · Remote
Owns SEO delivery across Haide Digital's client portfolio: technical SEO, six-month content sprint strategies, GEO and AEO strategy, and programmatic SEO for clients across gaming and service industries.
Technical SEO Consultant
Aloha Digital · Remote
Crawl analysis plus technical SEO and site architecture reviews for international SaaS, ecommerce, and service clients. Maintains SEO integrity on a 10,000+ page site through daily automated change monitoring that catches regressions before they touch rankings.
Director of Technical SEO
Uptick Marketing · Remote, US
Owned end-to-end SEO strategy for 40+ clients while leading and mentoring a team of specialists. Built structured data systems across 60+ page sites, ran GEO/AEO programs that produced leads from ChatGPT and Gemini, and delivered 6x organic growth for a medical practice.
SEO Specialist
Uptick Marketing · Remote
Technical SEO reviews, on-page optimization, and content strategy across the client portfolio: law firms, medical facilities, B2B manufacturers, NGOs, tech companies, and local businesses.
SEO Manager
Fantastic Services AU · Varna, Bulgaria
Ran SEO operations for the brand's Australian arm: strategy, quarterly targets, team evaluation, and a full rebuild of the organic program around white-hat principles.
SEO Trainer
Advance Academy · Varna, Bulgaria
Designed and delivered an SEO curriculum covering technical SEO, keyword research, content writing, and link building.
SEO Trainer, later SEO Service Manager
First Online Solutions · Varna, Bulgaria
Progressed from specialist to service manager in three years. Built training programs, set targets and quality standards, and managed timelines and budgets for the SEO team.
Freelance SEO Consultant
Independent practice · Bulgaria, US, UK, Australia
SEO reviews, keyword strategy, gap analysis, and ground-up site builds with SEO-first architecture for service providers and ecommerce brands.
Credentials
Education & certifications.
Education
Master's degree — Tourism and Travel Services Management
St. Cyril and St. Methodius University of Veliko Tarnovo
Bachelor's degree — Management of Tourism
College of Tourism, Varna
Certifications
Conversion Optimization Program
CXL Institute
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