Atanas Dzhingarov

Atanas Dzhingarov is Partner and Head of Brand Development at Haide Digital. He builds the brand layer of the growth systems Haide delivers: the positioning, voice, and messaging that every content, SEO, and GEO project runs on. With that in place, a client's content sounds like the client and makes the case for choosing them over their competitors.

His discipline is brand context engineering. The work starts with the brand: what it stands for, who it serves, and how it should sound. He turns that into the context every writer and AI tool works from. What comes out is genuinely useful to the client's buyers, and gives search and answer engines something worth ranking and citing. Clients keep that foundation after the engagement ends.

He has spent 13 years in copywriting and SEO, starting in 2013 as a ghostwriter and copywriter. Since then he has held roles at Fantastic Services and Uptick Marketing and run his own freelance practice. At Embrand, an identity studio in Veliko Tarnovo, he worked on clients' brand strategy. He is based in Gabrovo, Bulgaria.